Weekly Roundup: 4 Must-See YouTube Videos for Entrepreneurs (June 26, 2015)
This week’s roundup of great videos for small-business owners and entrepreneurs includes Stanford professor Jonathan Bendor on the necessary relationship between creativity and criticism, Google on the importance of mobile for small-business owners trying to reach local customers, and Derek Halpern on how to write better sales copy using one essential tip. Plus, Brendon Burchard teaches you how to gain control over your time and prioritize like a genius.
Jonathan Bendor: Creativity and Criticism, The Yin and Yang of Innovation
In this 12-minute video from the Stanford Graduate School of Business, professor Jonathan Bender discusses the necessity of criticism alongside creativity in building a company that is innovative and successful. We need innovation, but what do we do when most new ideas are bad? Bender tackles this question and discusses how to foster a company culture where criticism is less personal and more productive.
Local Meets Mobile
Google serves up another video filled with helpful information for small-business owners. In this one, Rachel Sterling talks with Sheryl Lim of Google’s small-business local solutions team about the increasing importance of mobile in reaching customers on a local level. If you’re a small-business owner trying to expand your local reach, this enlightening 25-minute conversation is one that you shouldn’t overlook.
How to Write Better Sales Copy (Use This One Tip)
Here’s a 4-minute lesson in writing impactful sales copy that could increase your conversions tremendously. Derek Halpern doesn’t get technical or discuss the mechanics or craft of writing. It’s all about not merely telling someone what they’ll get if they buy your product or service—you must tell them why it benefits them. Halpern says, “What they’ll get is not nearly as persuasive as what it will do.”
Prioritize Like a Genius
With so many people and things clamoring for our attention every hour of every day, it’s easy to get a little distracted, giving large amounts of our time and energy to people and tasks that hamper our own progress. Brendon Burchard shares three tips for putting you back in the driver’s seat by smart prioritizing. It begins with a controversial one: “Stop prioritizing easy.”
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It’s smart to understand the full cycle, not just the part where you get cash. Knowing what happens at the end takes the mystery out of factoring and helps you reconcile your books cleanly. Here’s how an invoice wraps up.
The Two Pieces of MoneyRemember the two pieces of money in factoring: the advance you received upfront (commonly 80–90% of…
Can I Factor International Invoices?
Short answer: yes, you can — but I’m going to be straight with you. Cross-border factoring is a different animal than domestic factoring, and before you build your cash flow plan around it, you need to understand the extra layers you’re taking on.
The core idea doesn’t change. You sell your foreign-customer invoices for cash now instead of waiting out the payment terms. And here’s the thing —…
Can I Factor Invoices Without Losing Control of My Business?
It’s one of the most common worries I hear, and it’s completely understandable. When a third party starts receiving your customers’ payments, it can feel like you’re handing over the keys to your own company.
Here’s the reassuring truth: factoring changes how you get paid — not how you run your business. You keep full control.
What a Factor Actually Does — and Doesn’t DoLet’s be…
