Weekly Roundup: 4 Must-See YouTube Videos for Entrepreneurs (July 10, 2015)
In this week’s video roundup, discover why your business could benefit from sharing information with competitors, why you shouldn’t stop comparing yourself to other people, and how to take the shame out of self-promotion. Plus, Gary Vaynerchuk answers a slew of questions from entrepreneurs, including what do when you have too much business. Not a bad problem to have, really.
Pedro M. Gardete: Should Competitors Share Information?
Should companies share information with competitors? Yes—well, sometimes, depending on the industry, according to Pedro M. Gardete, a Stanford Assistant Professor of Marketing. He studied the DRAM industry (the companies that make the memory chips in our computers, cellphones, and tablets) and discovered that these companies benefit from sharing information. Would sharing information with competitors benefit your company? Maybe. But watch this video first.
Don’t Stop Comparing Yourself to Other People
Who says we shouldn’t compare ourselves to others? Brendon Burchard argues that we shouldn’t remove ourselves from that social context—it’s a valuable way to gain perspective, values, and ideas. But there’s a right way to do it. In this 10-minute video, Burchard discusses three healthy ways to compare yourself to others.
How to Take the Shame Out of Self-Promotion
“You often hear the term ‘shameless self-promotion’ as though there should be shame in self-promotion,” Marie Forleo says in this video. “I think it’s important that we slow down and really ask ourselves this question: where did we learn that self-promotion is bad? And, more importantly, why do we accept that as the truth?” Forleo gives excellent advice on how to self-promote without shame.
#AskGaryVee: When Does Authentic Marketing Become TMI?
In this 23-minute episode of #AskGaryVee, Gary Vaynerchuk answers questions about daily rituals, Facebook following count, and what do when you have too much business. Also: when does “authentic marketing” cross over into TMI territory? As usual, Vaynerchuk has plenty of advice and insights to share, delivered in an always-entertaining package. It’s sitcom-length, so kick back and enjoy.
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Part of our Honest Answers series — straight talk about financing a growing business.
You did everything right. You landed the bigger customer, won the contract, or saw demand climb faster than you expected. So you went to the bank for a line of credit or a term loan to fund the growth — and the bank said no.
It stings, and it doesn’t always make sense.…
The Growth Trap: How Staffing and IT Firms Run Out of Cash by Winning Great Customers
There’s a particular kind of failure that blindsides good companies. It doesn’t come from losing customers, botching a project, or getting undercut on price. It comes from winning — specifically, from landing the exact large, creditworthy, name-brand customer the founder has been chasing for years. The contract closes, everyone celebrates, and four months later the company can’t make payroll.
We call this the growth trap, and it’s one…
How Much Does Invoice Factoring Cost — and How Is My Rate Determined?
It’s the first question almost every business owner asks us, and it’s the right one to ask: what is this actually going to cost me? A lot of factoring companies get vague here. We’d rather just show you the math.
Here’s the short version, and then we’ll break down every piece of it: most of our clients pay an average discount rate of about 4.4% per invoice, and…
