It’s All in the Name: Tips for Naming Your Business

Posted on 20.April.2015 by Mike Winters | @amcomcap

Name Your Business!

Image: Maryna Pleshkun / Shutterstock.com

Picking a great company name is often one of the least labored-over aspects of launching a business, but it probably shouldn’t be. A killer name can easily become an essential ingredient to a startup’s success, while a lousy or inappropriate name can prevent a company from really catching on like it should. So while the gang from HBO’s Silicon Valley have had some startup success with a terribly-named company (Pied Piper? yikes!), you should think long and hard before settling on a name for your business.

While there is no method that will work for every company, here are some tips to get you started on finding a great name.

1. Keyword Brainstorming.

Start your brainstorming session by jotting down all the keywords you can think of related to your business and its products or services. Try to think of words that have a positive connotation, or that reflect the kind of image you want your company to project (say, casual vs. corporate). Looking at the names of your competitors might inspire more ideas, but be careful not to copy them. Think of your target demographic and write down any keywords that come to mind. Go to thesaurus.com and look up synonyms to keep adding to the list. Finally, try creative word combinations from your keyword list.

2. Forget Keywords: Coin Your Own Name.

More and more companies these days are using made-up words for their names. Acura, Google, Kodak, and Verizon are just a few prominent examples. While some experts disagree on whether these kinds of names are more memorable, some businesses have had terrific success with them. Sites like wordoid can even help you generate interesting made-up words. Just be sure that your made-up word doesn’t mean something in another language that could lead to misconceptions about your business!

3. The 5-10 Rule.

Some experts swear by the 5-10 rule, which argues that most great companies have five to ten letters in their name—with at least one hard consonant and often with a repeating letter. Current examples include Walmart, Starbucks, Apple, Verizon, Microsoft, Amazon, Target, and Google. Of course, there are exceptions like Berkshire Hathaway, General Motors, and Hewlett-Packard. The 5-10 rule may or may not work for your company, but it’s something to think about. And in the age of social media, a short, snappy company name can be even more beneficial.

4. Check for Availability.

Once you’ve narrowed it down to a few favorites, check to see whether or not it’s already in use. You can use the U.S. Patent and Trademark Office’s trademark search tool to make sure you don’t infringe on any trademarks. Search the WHOIS database to see if the domain you want for your business is available. You should also check the availability of your business name on Facebook, Twitter, and other social media sites that you intend to use for marketing.

image description

Roy Brooks and American Commercial Capital, LLC, has provided invoice-factoring services to Houston-area small businesses since 2003. We work with businesses in San Antonio, Dallas, Austin, Fort Worth, Beaumont, Port Arthur, Corpus Christi, and other nearby Texas cities.

If you want to learn more about how cashflow-sensitive invoice factoring can help your business, give us a call at 713-227-3863, contact us here, or fill out our form for a free, no-obligation quote.

READ MORE FROM AMERICAN COMMERCIAL CAPITAL

What Is Invoice Factoring? (And How Factoring Can Help Your Business Grow)

What Is Invoice Factoring? (And How Factoring Can Help Your Business Grow)

Image: Rawpixel / Envato Elements

Invoice factoring is a type of business financing unfamiliar to many small business owners. It provides a business with working capital and solves cash-flow problems, but it’s not like a bank loan or credit. So let’s break down invoice factoring and explain exactly what it is and how it can benefit your business.

So, what the heck is invoice factoring?

Invoice factoring is when…

Mike Winters 31.07.2021

Business Video Roundup: Successful Habits, Leadership & How Trash Makes Money

Business Video Roundup: Successful Habits, Leadership & How Trash Makes Money

Image: winnievinzence / Envato Elements

In this week’s business video roundup, Gary Vaynerchuk asks the leaders behind major companies like Logitech and McDonald’s how they stay close to culture, Brian Tracy reveals how to get started developing successful habits that will help you achieve your goals, and Marie Forleo talks entrepreneurship with Floret Farm’s Erin Benzakein, who has successfully guided her business from garage startup to global distribution. Plus,…

Mike Winters 23.07.2021

Business Video Roundup: Staying Motivated, Being a Great Leader & More

Business Video Roundup: Staying Motivated, Being a Great Leader & More

Image: ckstockphoto / Envato Elements

In this week’s roundup of great videos for entrepreneurs and business owners, Gary Vaynerchuk talks about why hyper-focus can lead to missed opportunities, Marie Forleo reveals how to stay motivated when you’re being pulled in multiple directions at once, and Brendon Burchard explains five practices that every great leader must implement. Plus, five leadership lessons from Apple CEO Tim Cook and CNBC’s incisive look…

Mike Winters 16.07.2021
Back
AMERICAN COMMERCIAL CAPITAL HOME

HOW MUCH COULD FACTORING INCREASE PROFITS FOR YOUR BUSINESS?

CALL 713-227-3863