Facebook Is Giving Away Bluetooth Beacons to Businesses (And Why You Might Want One)

Posted on 8.June.2015 by Mike Winters | @amcomcap

Girl with a smartphone

Image: ollyi / Envato Elements

If you operate a business with walk-in traffic, Facebook has just officially launched a feature that may be beneficial to your business and your customers. It’s called Place Tips, which Facebook began testing with select businesses earlier this year. Place Tips aims to give people more information about your business while they’re shuffling around your store or restaurant, thereby increasing traffic and engagement on your business Facebook page from in-store visitors. Facebook announced today that they’re opening up Place Tips to more businesses.

Place Tips works by gathering information about a place and showing it at the top of the Facebook News Feed for in-store visitors. This information might include business hours, upcoming events, posts from your business’s Facebook page, and comments or reviews from the visitor’s friends who have frequented your business. So, the Place Tips delivered to each visitor are unique. Business owners can even write a customizable welcome note to appear at the top of the Place Tips feed. A restaurant might recommend a signature dish in the welcome note, while a bookstore might remind visitors of upcoming book signings or other events.

So how can your business get started with Place Tips?

Simply request a Facebook Bluetooth beacon here:

https://www.facebook.com/business/a/facebook-bluetooth-beacons

Don’t worry, it’s free. A Facebook Bluetooth beacon is just a small device that sends a signal to a visitor’s Facebook app on their phone to show them Place Tips when they’re at your business. Facebook is now allowing all businesses to request a beacon, but they’re not going to fulfill every request. They are giving priority to businesses with active Facebook pages, so make sure you have plenty of photos and status updates before you request your beacon.

It remains to be seen just how beneficial Place Tips might be—for businesses and for customers—but feedback from businesses that have been testing it out with Facebook has been positive. “Place Tips gives us a new way to connect with our customers and get our Facebook Page content in front of the people who visit us,” said Brianne Sperber, director of marketing for Strand Book Store in New York. “We’ve seen some promising early results to that end.”

[via Facebook]

image description

Roy Brooks and American Commercial Capital, LLC, has provided invoice-factoring services to Houston-area small businesses since 2003. We work with businesses in San Antonio, Dallas, Austin, Fort Worth, Beaumont, Port Arthur, Corpus Christi, and other nearby Texas cities.

If you want to learn more about how cashflow-sensitive invoice factoring can help your business, give us a call at 713-227-3863, contact us here, or fill out our form for a free, no-obligation quote.

READ MORE FROM AMERICAN COMMERCIAL CAPITAL

Business Video Roundup: The CEO Test, How Empathy Drives Success & More

Business Video Roundup: The CEO Test, How Empathy Drives Success & More

Image: LightFieldStudios / Envato Elements

In this week’s roundup of great videos for entrepreneurs and business owners, Gary Vaynerchuk talks shop with Dell CEO Michael Dell, Brian Tracy explains how to use criticism as means of reflection and growth, and The CEO Test author Adam Bryant explores some essential points from his “leadership playbook.” Plus, Golden State Warriors head coach Steve Kerr sits down for a View from the…

Mike Winters 15.10.2021

Invoice Factoring vs. Bank Loans: 6 Reasons to Choose Factoring for Your Business

Invoice Factoring vs. Bank Loans: 6 Reasons to Choose Factoring for Your Business

Image: LightFieldStudios / Envato Elements

When it comes to injecting your business with positive cash flow, there are several reasons you should consider invoice factoring over bank loans. Invoice factoring, for those who don’t know, is the process of selling your accounts receivables to a factoring company, thereby turning your unpaid invoices into immediate cash. In other words, you’re not waiting 30 to 90 days for a client payment—you…

Mike Winters 8.10.2021

Business Video Roundup: How to Deal with Setbacks, Disrupt an Industry & More

Business Video Roundup: How to Deal with Setbacks, Disrupt an Industry & More

Image: friends_stock / Envato Elements

In this week’s business video roundup, Gary Vaynerchuk and Clearco’s Michele Romanow launch a new weekly series aimed to help you build your business, Maven co-founder Wes Kao reveals a better way to look at entrepreneurial setbacks, and Brain Tracy talks about his seven essential pillars of personal development. Plus, Stanford Graduate School of Business takes a deep look at the work environment post-COVID,…

Mike Winters 1.10.2021
Back
AMERICAN COMMERCIAL CAPITAL HOME

HOW MUCH COULD FACTORING INCREASE PROFITS FOR YOUR BUSINESS?

CALL 713-227-3863