Business Video Roundup: Strategic Uncertainty, Savvy Marketing & Popeyes’ Chicken Sandwich

Posted on 30.October.2020 by Mike Winters | @amcomcap

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Image: PureSolution / Envato Elements

In this week’s roundup of great videos for entrepreneurs and business owners, Marie Forleo asks Seth Godin about his unique approach to market positioning, Columbia Business School professor Angela Lee presents a framework for business planning in uncertain times, and Gary Vaynerchuk talks with 12 business heavyweights in a massive two-hour episode of Marketing for the Now. Plus, CNBC explores how Popeyes’ savvy marketing for their chicken sandwich changed the fast-food landscape, while the latest episode of Entrepreneur Elevator Pitch rounds up another group of business owners vying for a chance at life-changing funding.

GaryVee: Marketing for the Now Episode 14 with Gary Vaynerchuk

In this mammoth two-hour episode of Marketing for the Now, Gary Vaynerchuk hosts 12 ten-minute conversations with business heavyweights like iHeartRadio CEO Bob Pittman, Shark Tank star Kevin O’Leary, LinkedIn VP of Marketing Solutions Jia Hyun, MasterCard CCO and CMO Raja Rajamannar, and Sonic Drive-In SVP and CMO Lori Abou Habib. It will take a good chunk out of your day, but it’s filled with excellent advice and thoughts about business and marketing in today’s world.

Marie Forleo: Seth Godin’s Approach to Market Positioning Is Genius

Here’s a little nugget of wisdom about marketing positioning from author, entrepreneur, and former dot-com business exec Seth Godin. Speaking to Marie Forleo, he reveals why he doesn’t believe in authenticity and why the traditional idea of business differentiation is a dead end.

Columbia Business School: Responding to Strategic Uncertainty

In this 30-minute webinar, Columbia Business School professor Angela Lee discusses how to build a strategic plan when facing widespread uncertainty. She delivers a framework and toolbox designed to help you be proactive rather than reactive.

CNBC: How Popeyes’ Chicken Sandwich Changed Fast Food

Was it savvy marketing or pure dumb luck? CNBC looks at the surprise juggernaut success of the Popeyes chicken sandwich in 2019, which started with an innocuous, playful feud between Popeyes and several competitors on Twitter. Is there something other business owners can learn from Popeyes’ marketing success story? You betcha.

Entrepreneur Elevator Pitch: How Does It Feel to Make a Million-Dollar Deal?

The latest episode of Entrepreneur Elevator Pitch features businesses in the esports, cannabis, and clothing industries, all minority-owned, all vying for a shot at funding. It’s both entertaining and enlightening.

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