Business Video Roundup: Strategic Uncertainty, Savvy Marketing & Popeyes’ Chicken Sandwich
In this week’s roundup of great videos for entrepreneurs and business owners, Marie Forleo asks Seth Godin about his unique approach to market positioning, Columbia Business School professor Angela Lee presents a framework for business planning in uncertain times, and Gary Vaynerchuk talks with 12 business heavyweights in a massive two-hour episode of Marketing for the Now. Plus, CNBC explores how Popeyes’ savvy marketing for their chicken sandwich changed the fast-food landscape, while the latest episode of Entrepreneur Elevator Pitch rounds up another group of business owners vying for a chance at life-changing funding.
GaryVee: Marketing for the Now Episode 14 with Gary Vaynerchuk
In this mammoth two-hour episode of Marketing for the Now, Gary Vaynerchuk hosts 12 ten-minute conversations with business heavyweights like iHeartRadio CEO Bob Pittman, Shark Tank star Kevin O’Leary, LinkedIn VP of Marketing Solutions Jia Hyun, MasterCard CCO and CMO Raja Rajamannar, and Sonic Drive-In SVP and CMO Lori Abou Habib. It will take a good chunk out of your day, but it’s filled with excellent advice and thoughts about business and marketing in today’s world.
Marie Forleo: Seth Godin’s Approach to Market Positioning Is Genius
Here’s a little nugget of wisdom about marketing positioning from author, entrepreneur, and former dot-com business exec Seth Godin. Speaking to Marie Forleo, he reveals why he doesn’t believe in authenticity and why the traditional idea of business differentiation is a dead end.
Columbia Business School: Responding to Strategic Uncertainty
In this 30-minute webinar, Columbia Business School professor Angela Lee discusses how to build a strategic plan when facing widespread uncertainty. She delivers a framework and toolbox designed to help you be proactive rather than reactive.
CNBC: How Popeyes’ Chicken Sandwich Changed Fast Food
Was it savvy marketing or pure dumb luck? CNBC looks at the surprise juggernaut success of the Popeyes chicken sandwich in 2019, which started with an innocuous, playful feud between Popeyes and several competitors on Twitter. Is there something other business owners can learn from Popeyes’ marketing success story? You betcha.
Entrepreneur Elevator Pitch: How Does It Feel to Make a Million-Dollar Deal?
The latest episode of Entrepreneur Elevator Pitch features businesses in the esports, cannabis, and clothing industries, all minority-owned, all vying for a shot at funding. It’s both entertaining and enlightening.
READ MORE FROM AMERICAN COMMERCIAL CAPITAL
In this week’s business video roundup, Stanford Graduate School of Business welcomes GAP Inc. CEO Sonia Syngal for their View from the Top interview series, Fast Company offers a few simple tips on keeping remote employees engaged and supported so that they stick around, and Inc.’s Eric Schurenberg has a nice long conversation with Vaynermedia CEO Gary Vaynerchuk about outworking the competition and building a hugely successful business empire. Plus,…
In this week’s roundup of great videos for entrepreneurs and business owners, Patrick Bet-David lists 20 reasons employees might quit on you, Gary Vaynerchuk and others deliver a lot of excellent advice in a mammoth two-hour episode of Marketing for the Now, and Dakin Sloss (founder of Prime Movers Lab) reveals a few simple steps on securing VC funding. Plus, Forbes offers a look at how two passionate entrepreneurs launched…
It’s been a rough week for most of us in Texas. We hope you and your family and loved ones are staying warm and have electricity, running water, and other necessities. If you need a little break and some terrific business insights and advice, look no further. In this week’s business video roundup, Fast Company’s Pavithra Mohan points out some time-management misconceptions that could be hindering your flow, Stanford GSB…