Business Video Roundup: Rebranding, Selling & Growing Your Company

In this week’s roundup of helpful and illuminating videos for entrepreneurs and small-business owners, the founder of P.F. Candle Co. gives advice on executing a successful rebrand, the co-founder of Red Antler talks about how to grow your small company into a large one, and a single mother tells her story about turning a local gym into a billion-dollar enterprise. Plus, Evan Carmichael presents Mark Cuban’s Top 10 Rules for Success and CNBC explores why Starbucks failed in Australia and what business owners small and large can learn from that massive corporate failure.
How to Successfully Rebrand Your Company
“It’s really important to create a stable image for your customers—otherwise they may feel like you’re gonna go out of business,” says Kristen Pumphrey, founder of P.F. Candle Co. In this four-minute video, she talks about the importance of a clear-cut rebranding strategy.
How to Grow from a Small Company to a Large One
Emily Heyward, the co-founder of branding company Red Antler, discusses how to gracefully grow from a small business to a large one and talks about the value of transparency.
This Single Mom Grew Her Gym from $30K to $1 Billion
In this five-minute video, Inc.’s Chris Beier interviews Ellen Latham, a single mother who went from being fired to co-founding Orangetheory Fitness, which has grown from humble beginnings to a billion-dollar company. She talks about how she did it.
Master the Art of Selling: Mark Cuban’s Top 10 Rules for Success
Evan Carmichael presents the top 10 rules of success for the incredibly successful, empire-building Mark Cuban. Learn how to sell, be driven, and know what your product are just a few of the ideals that Cuban emphasizes in this 22-minute video filled with advice and inspiration.
CNBC: Why Starbucks Failed in Australia
Starbucks has been a massive success the world over, so why did their expansion into Australia fail? And what can entrepreneurs and business owners learn from Starbucks’ failure?
READ MORE FROM AMERICAN COMMERCIAL CAPITAL
What Makes the Best Factoring Company in Houston? An Honest Answer From Someone Who Runs One
Short answer: There is no single best factoring company in Houston. There is a best factoring company for your business, and which one it is depends on your invoice size, your industry, your customers’ credit, how much hand-holding you need, and how much you’re willing to pay for speed. This article gives you the criteria to figure that out — including the questions that will get you an honest…
Survival Skills for Entrepreneurs: Growing a Business Without Running Out of Cash
I’ve been in the factoring business since 1993, and I started American Commercial Capital in 2003. That means I’ve spent more than thirty years looking at the inside of small companies — their invoices, their aging reports, their customer lists, their payroll cycles.
It’s an unusual vantage point. A banker sees a polished loan package. An accountant sees last year. I see what’s happening this week, in real…
What’s a UCC-1 Filing, and Why Does My Factor Need One?
Part of our Honest Answers series — straight talk about financing a growing business.
Somewhere in the factoring agreement, usually right about where you’re feeling good about the deal, you’ll hit a line that says the factor will file a UCC-1 against your business. And for a lot of owners, that’s the moment the stomach tightens. A lien? Against me? I thought I was the one getting paid…
