Business Video Roundup: Pricing Strategies, Finding Inspiration & More
In this week’s business video roundup, Peloton SVP Dara Treseder delivers a solid hour of leadership and business insights at Stanford GSB, Forbes’ Amy Blaschka talks about how to find inspiration when you’re in a rut, and Marie Forleo outlines a few simple pricing strategies to help you figure out if you’re charging enough and find your pricing sweet spot. Plus, Zara Terez Tisch tells how she made her activewear brand Terez such a success, while teenage chef Eitan Bernath reveals how he leveraged every opportunity to build his brand and business on the latest episode of Restaurant Influencers.
Marie Forleo: Pricing Strategies That Will Change Your Business Forever
One of the greatest hurdles many businesses face is figuring out what to charge. In this 80-minute episode of MarieTV, Marie Forleo goes over several pricing strategies that will help you figure out if you’re charging enough, find your pricing sweet spot, and determine your worth. Plus, she even offers up three simple ways to get paid when you hate asking clients for money.
Stanford GSB: Dara Treseder, SVP, Chief Marketing & Comms Officer of Peloton
Stanford GSB’s latest View from the Top conversation is with Dara Treseder, SVP, Global Head of Marketing, Communications, and Membership at Peloton. It’s a solid hour of leadership and business insights. “Consumers want to know who you are,” Treseder says. “It’s really important as a brand to be clear on who you are and what you stand for.”
Forbes: How to Find Inspiration When You Don’t Feel Like Doing Anything
In this brief video from Forbes’ Leadership Lessons series, Amy Blaschka offers up a few actionable tips to help you get out of a rut. I can vouch for some of these—they work!
Inc.: How This Founder Turned a Major Loss Into a Business Model
Woman Inc. host Jenna Todey talks to Zara Terez Tisch, founder of Terez, an NYC-based activewear brand for women and girls that can be found in stores across the country. Over 40 minutes, Tisch tells her story and offers plenty of insights for entrepreneurs of all stripes, especially those who might be considering launching their own clothing brand.
Restaurant Influencers: Eitan Bernath on Becoming a Teenage Entrepreneur & Food Star
“I’ve treated this as a business since I was 12,” says Eitan Bernath, who has leveraged every opportunity he has gotten to build his brand, leading to recurring stints on The Drew Barrymore Show, food-industry fame, and a thriving business. In this 39-minute episode of Restaurant Influencers, Bernath reveals how it all started and how he keeps things moving forward.
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The Bank Said No. Your Growth Doesn’t Have to Wait.
Part of our Honest Answers series — straight talk about financing a growing business.
You did everything right. You landed the bigger customer, won the contract, or saw demand climb faster than you expected. So you went to the bank for a line of credit or a term loan to fund the growth — and the bank said no.
It stings, and it doesn’t always make sense.…
The Growth Trap: How Staffing and IT Firms Run Out of Cash by Winning Great Customers
There’s a particular kind of failure that blindsides good companies. It doesn’t come from losing customers, botching a project, or getting undercut on price. It comes from winning — specifically, from landing the exact large, creditworthy, name-brand customer the founder has been chasing for years. The contract closes, everyone celebrates, and four months later the company can’t make payroll.
We call this the growth trap, and it’s one…
How Much Does Invoice Factoring Cost — and How Is My Rate Determined?
It’s the first question almost every business owner asks us, and it’s the right one to ask: what is this actually going to cost me? A lot of factoring companies get vague here. We’d rather just show you the math.
Here’s the short version, and then we’ll break down every piece of it: most of our clients pay an average discount rate of about 4.4% per invoice, and…
