Business Video Roundup: Identifying Your Customer, Growth Strategies & Strong Leadership
How do you become a leader who inspires others to follow? That’s the question that kicks off this week’s roundup of great videos for entrepreneurs and business owners, courtesy of Evan Carmichael and bestselling author Simon Sinek. Then we have two big hour-long videos from Gary Vaynerchuk—the latest episode of #AskGaryVee with new Shark Tank investor Matt Higgins and an eye-opening consultation for small businesses and personal brands that Vaynerchuk conducted last week. Rounding things out, AppSumo president Ayman Al-Abdullah reveals some terrific growth strategies to attract new customers and Top Hat CEO Mike Silagadze discusses identifying your customer as one of the very first steps towards turning your business into a success.
Simon Sinek: How to Be a Leader Everyone Wants to Follow
In this quick five-minute video, Evan Carmichael hands the mic over to author and organizational consultant Simon Sinek, who has some excellent advice for becoming a leader that everyone will want to follow. Start today.
#AskGaryVee: Matt Higgins on Being a Shark Tank Investor & the Challenges of Scaling a Business
In the latest episode of #AskGaryVee, Gary Vaynerchuk welcomes business partner and newest Shark Tank investor Matt Higgins to chat with him about all things business. Among the questions covered: What do you look for when funding a company?
Gary Vaynerchuk: 63-Minute Consultation for Small Businesses and Personal Brands
This is something special: an hour-long fly-on-the-wall view of Gary Vaynerchuk’s one-day business consultation for small businesses and personal brands that took place on October 12. Lots of great advice here.
Ayman Al-Abdullah: Killer Growth Strategies to Attract a Surge of New Customers
Eric Siu, the CEO of Single Grain, talks with Ayman Al-Abdullah, AppSumo president, about his inspirational business story. They also dive into effective growth strategies for attracting new customers in this 13-minute video.
Identifying Your Customer: How Top Hat Turned Their Digital Education Startup Into a Success
How did Top Hat grow into a highly successful educational platform? It starts with one simple but often all-too-elusive task: identifying your customer. Without that, you’re just lost at sea. Everything evolves from there.
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The Bank Said No. Your Growth Doesn’t Have to Wait.
Part of our Honest Answers series — straight talk about financing a growing business.
You did everything right. You landed the bigger customer, won the contract, or saw demand climb faster than you expected. So you went to the bank for a line of credit or a term loan to fund the growth — and the bank said no.
It stings, and it doesn’t always make sense.…
The Growth Trap: How Staffing and IT Firms Run Out of Cash by Winning Great Customers
There’s a particular kind of failure that blindsides good companies. It doesn’t come from losing customers, botching a project, or getting undercut on price. It comes from winning — specifically, from landing the exact large, creditworthy, name-brand customer the founder has been chasing for years. The contract closes, everyone celebrates, and four months later the company can’t make payroll.
We call this the growth trap, and it’s one…
How Much Does Invoice Factoring Cost — and How Is My Rate Determined?
It’s the first question almost every business owner asks us, and it’s the right one to ask: what is this actually going to cost me? A lot of factoring companies get vague here. We’d rather just show you the math.
Here’s the short version, and then we’ll break down every piece of it: most of our clients pay an average discount rate of about 4.4% per invoice, and…
