Business Video Roundup: How to Cultivate Brand Purpose, Recruit Top Gen-Z Talent & More
In this week’s business video roundup, CVS Health CMO Norm de Greve talks about brand purpose and business leadership (among other things), Forbes offers up some tips on recruiting top Generation-Z talent, and CNBC explores the booming, Apple-fueled dongle market. Plus, a quick look into how artificial intelligence will transform multiple industries over the coming years (perhaps including your own) and a timely reminder about Warren Buffet’s three big tips for success.
Brand Purpose & Business Leadership with Norman de Greve (CVS Health)
In this 28-minute conversation from the BRITE ’21 conference, Siegel+Gale’s Margaret Molloy talks with Norm de Greve, CMO of CVS Health. They discuss a variety of business issues, including topics around brand purpose, effective business leadership, and gracefully handling the often-tricky intersection of societal promises and financial requirements.
Forbes: 6 Ways to Recruit Top Gen-Z Talent
Looking for young talent? Forbes has some tips on finding the best Generation-Z employees.
CNBC: How Apple Created a Billion-Dollar Market for Dongles
This 15-minute mini-documentary from CNBC offers a peek inside the highly lucrative market for dongles—those little adapters that allow you to connect devices and other peripherals to your computer if a direct connection isn’t possible. The dongle market is expected to generate more than $25 billion in revenue by 2027, but will wireless technology change things?
Forbes: How the Artificial Intelligence Revolution Will Transform Industries
Artificial intelligence has the potential to transform many markets and industries, including healthcare, cybersecurity, manufacturing, construction, business to business, customer services, finance, and logistics. This brief video from Forbes gives a little insight to the kinds of companies that are leveraging AI technology and how things could change in the future.
Inc.: Warren Buffet’s 3 Tips for Success
Just a quick reminder of Warren Buffet’s three lessons for success.
READ MORE FROM AMERICAN COMMERCIAL CAPITAL
The Bank Said No. Your Growth Doesn’t Have to Wait.
Part of our Honest Answers series — straight talk about financing a growing business.
You did everything right. You landed the bigger customer, won the contract, or saw demand climb faster than you expected. So you went to the bank for a line of credit or a term loan to fund the growth — and the bank said no.
It stings, and it doesn’t always make sense.…
The Growth Trap: How Staffing and IT Firms Run Out of Cash by Winning Great Customers
There’s a particular kind of failure that blindsides good companies. It doesn’t come from losing customers, botching a project, or getting undercut on price. It comes from winning — specifically, from landing the exact large, creditworthy, name-brand customer the founder has been chasing for years. The contract closes, everyone celebrates, and four months later the company can’t make payroll.
We call this the growth trap, and it’s one…
How Much Does Invoice Factoring Cost — and How Is My Rate Determined?
It’s the first question almost every business owner asks us, and it’s the right one to ask: what is this actually going to cost me? A lot of factoring companies get vague here. We’d rather just show you the math.
Here’s the short version, and then we’ll break down every piece of it: most of our clients pay an average discount rate of about 4.4% per invoice, and…
