Business Video Roundup: Finding Customer Insights, Houston Business Spotlight & More
In this week’s roundup of great videos for entrepreneurs and business owners, Gary Vaynerchuk asks several business heavyweights how they figure out what makes their customers tick, Columbia Business School professor Michel Uan Pham explains how to gain deeper strategic customer insights, and Houston realtor Jennifer Arias begins a new video series highlighting small businesses in Space City and their stories. Plus, Forbes suggests that the Senate’s new infrastructure bill could end up hurting struggling businesses, while Evan Carmichael presents 10 tips from marketing legends on how to sell practically anything.
GaryVee: Marketing for Now Episode 26 with Gary Vaynerchuk
“How do you figure out what makes your customers tick?” That’s the question Gary Vaynerchuk poses to another stellar group of business heavyweights in the latest episode of Marketing for the Now. Included in this group: Morgan DeBaun (CEO of Blavity Inc.), Lynn Schlesinger (Chief Customer Experience Officer of Forbes), and Sophie Jamison (Chief TikTok Officer of Nerf).
Columbia: Strategic Customer Insight – 5 Key Questions You Need to Answer
In this 30-minute webinar, Columbia Business School professor Michel Uan Pham dives into the five essential questions that any business needs to be able to answer about their customers in order to find success.
Jennifer Arias: Houston Business Highlight – Simply Perla
Houston realtor Jennifer Arias has started a new video series focusing on Houston businesses, starting with this engaging 10-minute interview with Perla Moreno, owner of the handmade jewelry business Simply Perla. With the series off to a great start, we look forward to seeing more Houston businesses highlighted, sharing their stories and advice for other entrepreneurs.
Forbes: How the Infrastructure Bill Could Strip Small Businesses of Much Needed Cash
On August 10, the Senate approved the bipartisan Infrastructure and Jobs Act, which proposes to invest $110 billion of new funds for roads, bridges, transportation, and other major projects, all with the aim of creating good jobs while growing and strengthening the economy. Forbes explains how the infrastructure package could actually hurt struggling businesses.
Evan Carmichael: 10 Tips to Become a Legendary Marketer and Sell Anything
In this 40-minute video, Evan Carmichael compiles inspiration and tips from numerous legendary marketers on how to market and sell virtually anything in 2021. Includes valuable insights and advice from Jeff Bezos, Vusi Thembekwayo, Dean Graziosi, Sara Blakely, Elon Musk, Seth Godin, Jay Abraham, and Gary Vaynerchuk.
READ MORE FROM AMERICAN COMMERCIAL CAPITAL
The Bank Said No. Your Growth Doesn’t Have to Wait.
Part of our Honest Answers series — straight talk about financing a growing business.
You did everything right. You landed the bigger customer, won the contract, or saw demand climb faster than you expected. So you went to the bank for a line of credit or a term loan to fund the growth — and the bank said no.
It stings, and it doesn’t always make sense.…
The Growth Trap: How Staffing and IT Firms Run Out of Cash by Winning Great Customers
There’s a particular kind of failure that blindsides good companies. It doesn’t come from losing customers, botching a project, or getting undercut on price. It comes from winning — specifically, from landing the exact large, creditworthy, name-brand customer the founder has been chasing for years. The contract closes, everyone celebrates, and four months later the company can’t make payroll.
We call this the growth trap, and it’s one…
How Much Does Invoice Factoring Cost — and How Is My Rate Determined?
It’s the first question almost every business owner asks us, and it’s the right one to ask: what is this actually going to cost me? A lot of factoring companies get vague here. We’d rather just show you the math.
Here’s the short version, and then we’ll break down every piece of it: most of our clients pay an average discount rate of about 4.4% per invoice, and…
