Business Video Roundup: Customer Service, Problem Solving & Narrative Thinking

Posted on 28.May.2021 by Mike Winters | @amcomcap

Customer service executive working at office

Image: Wavebreakmedia / Envato Elements

In this week’s business video roundup, one of Portland’s oldest companies reminds us why customer service will always be one of the biggest keys to success, bestselling author Frank Rose explains why narrative thinking is essential in business marketing today, and Gary Vaynerchuk reveals what he would do if he owned your business (kind of). Plus, Mark Cuban gives a few tips on growing your business post-pandemic, while Brian Tracy runs down his five-step formula to help solve any problem that comes your way.

This Company Has Been Around for 135 Years. The Key to Its Success? Customer Service.

Portland’s oldest awning manufacturer, Pike Awning, has been in business since 1891. In this 12-minute interview, co-owner Andy Spearing reveals that the primary key to Pike Awning’s success and longevity is customer service. “I’d rather lose money than make a customer unhappy,” he says.

Narrative Thinking: Why It’s Critical in Business Today

In this 37-minute discussion from Columbia Business School, Frank Rose argues why the key to persuasion is not reasoning, as many believe, but storytelling. He reveals how most successful businesses and marketers use narrative thinking to build their products and brands. Rose’s upcoming book, The Sea We Swim In: How Stories Work in a Data-Driven World, deals with this subject in even more depth.

What Would GaryVee Do If He Owned Your Business?

From the NoBullCON event, Gary Vaynerchuk answers a wide range of questions about how to build and grow five different businesses. These businesses are in different industries, at different places in their trajectories, and have different end goals in mind. Lots of wisdom dispensed in Gary’s signature no-nonsense fashion.

Inc.: 4 Tips Mark Cuban Says You Must Do to Be Successful

The Shark Tank investor has a few tips for business growth post-pandemic.

Brian Tracy: 5 Step Formula to Solve Any Problem

Brian Tracy reveals his five-step formula for solving virtually any problem. His advice won’t work miracles, but it will help you think critically and solve problems in an orderly fashion.

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