Business Video Roundup: Customer Experience, Mentorship & Marketing with Humor

In this week’s business video roundup, Popmenu CEO Brendan Sweeney talks about creating a positive customer experience in the restaurant industry, award-winning creative director David Stevanov explains how to use humor to deliver a serious message, and Patrick Bet-David reveals how to find the best mentors. Plus, Marie Forleo offers up a movie-length how-to on understanding and managing anxiety, while CNBC presents an exclusive peek behind the curtains at ExxonMobil as the company executes its massive plans to reduce emissions and improve energy efficiency (while trying to appease shareholders).
Restaurant Influencers: Brian Sweeney of Popmenu on How Ego Is the Root of All Evil
This episode of Restaurant Influencers spotlights Brendan Sweeney, CEO of Popmenu, a marketing and technology platform that aims to give “control and simplicity back to restaurants, helping them attract, engage, and transact with their customers in a way they’ve never been able to do before.” This 38-minute discussion contains insights into building a successful company, creating a positive user experience, the state of the restaurant industry, and why ego is the downfall of many businesses.
Entrepreneur: How to Deliver a Serious Message Through Humor
Part of Entrepreneur’s Anatomy of an Ad series, this five-minute video features creator director David Stevanov explaining why humor is one of the most effective storytelling tools. If you’re not using humor in your marketing, maybe you should be.
Patrick Bet-David: Why the Best Mentors Are Busy & How to Find Them
Mentors can be invaluable, especially when it comes to business, but they’re often hard to find. In this 15-minute video, Patrick Bet-David lays out exactly what type of mentor you should be looking for and where to find them.
Marie Forleo: Turning Fear Into Power – Understanding and Managing Anxiety
Marie Forleo presents 85 minutes on understanding and managing anxiety. Breathe it in.
CNBC: ExxonMobil at the Crossroads
In this 60-minute documentary, CNBC’s David Faber delves into ExxonMobil’s massive emission-reduction plans as they go full speed ahead into a game-changing energy transition. As gas prices continue to climb, can ExxonMobil execute its plan while keeping the profits flowing and its shareholders happy? Available only for a limited time.
READ MORE FROM AMERICAN COMMERCIAL CAPITAL
How to Start a B2B Business With Little or No Money — and Still Own All of It
Honest Answers from American Commercial Capital
Most advice about starting a B2B business with no money skips the hard part. It tells you to “bootstrap,” “hustle,” and “find investors.” Two of those are useful. The third one costs you the thing you started the business to get in the first place.
Here’s the honest answer: you can start a B2B business with no money — or close…
What Makes the Best Factoring Company in Houston? An Honest Answer From Someone Who Runs One
Short answer: There is no single best factoring company in Houston. There is a best factoring company for your business, and which one it is depends on your invoice size, your industry, your customers’ credit, how much hand-holding you need, and how much you’re willing to pay for speed. This article gives you the criteria to figure that out — including the questions that will get you an honest…
Survival Skills for Entrepreneurs: Growing a Business Without Running Out of Cash
I’ve been in the factoring business since 1993, and I started American Commercial Capital in 2003. That means I’ve spent more than thirty years looking at the inside of small companies — their invoices, their aging reports, their customer lists, their payroll cycles.
It’s an unusual vantage point. A banker sees a polished loan package. An accountant sees last year. I see what’s happening this week, in real…
