Business Video Roundup: Creating Great Company Culture, Seizing Opportunities & More
In this week’s business video roundup, Fast Company’s Brand Hit or Miss of the Week lays down the verdict on Maybelline’s recent bit of CGI-aided stunt marketing, Gary Vaynerchuk reveals the biggest misconception business owners have about their employees, and Pepper Lunch North American CEO Troy Hooper talks about bringing an innovative teppanyaki-style restaurant experience to the United States (there’s a location in Houston, just so you know). Plus, Marie Forleo explains the number one reason to start your own business, while CNBC explores how Texas became the American chipmaking hub, especially after the Texas CHIPS Act.
Fast Company: Maybe It’s Not Maybelline?
Fast Company’s Brand Hit or Miss of the Week tackles Maybelline’s recent stunt involving some creative use of CGI. But is it a runaway marketing success or a complete branding misfire?
GaryVee: How to Build a Great Company Culture
“If you think people work for you as the CEO or founder of a company versus you working for them, you will never build a good culture,” Gary Vaynerchuk says. In this quick five-minute response to a question during a Q&A session, he gives his thoughts on building a great company culture, touching on the biggest misconception business owners have about their employees.
Restaurant Influencers: Pepper Lunch Team on Seizing Unique Opportunities
Shawn Walchef interviews the exec team behind Pepper Lunch, a teppanyaki-style restaurant chain with locations in a few U.S. states, including one in Houston on Bellaire Blvd. “The brand story, first and foremost, is the food,” says Pepper Lunch North American CEO Troy Hooper. They talk about bringing Japanese hospitality to their restaurants, offering an innovative dining experience, branding through storytelling, and engaging in strategic partnerships.
Marie Forleo: The #1 Reason to Start Your Own Business Now (It’s Not What You Think)
Marie Forleo on why starting your own business is a declaration of freedom.
CNBC: How Texas Became the American Chipmaking Hub
Governor Greg Abbott last month approved the Texas CHIPS Act, which is designed to help subsidize businesses that make microchips in our Lone Star State, among other things, to help Texas become king in the semiconductor industry. CNBC takes a look inside several of the biggest chip factories in the state, including two still under construction from Texas Instruments and Samsung, and digs into why Texas is the place to be for microchip manufacturing.
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