Business Video Roundup: Biggest Business Mistakes, Email Marketing for Beginners & More
In this week’s business video roundup, Sunny Lenarduzzi talks about her biggest business mistakes (including one that cost her nearly $500K!), Roberto Blake offers up seven easy steps to begin email marketing, and Y Combinator’s Michael Seibel goes over the differences between pitching to customers versus pitching to investors. Also on deck: CNBC explores why the UK’s biggest retailer failed to gain traction in the U.S. market and Evan Carmichael presents Warren Buffet’s Top 10 Rules for Success.
Sunny Lenarduzzi: My Biggest Business Mistakes
In this 17-minute video, serial entrepreneur Sunny Lenarduzzi candidly discusses the biggest mistakes she has made as a business owner, including one that cost her nearly $500K. Her advice will help you avoid the same mistakes.
Roberto Blake: 7 Steps to Start Email Marketing for Beginners
This 12-minute video from Roberto Blake goes over the basics of growing your email list and using email to connect with your customer base. His tips will have you on your way to engaging your audience via email and growing your business.
Y Combinator: Customer Pitch vs. Investor Pitch
Michael Seibel, CEO and partner at seed accelerator Y Combinator, goes over the intricacies of pitching to customers versus pitching to investors. Smart, clear advice in under seven minutes.
CNBC: Why Tesco Failed in the United States
Tesco is the biggest retailer in the United Kingdom and has been a smashing success internationally, with more than 6,500 stores all over the world. But when Tesco entered the U.S. market in 2006, it failed to take off and they exited just seven years later. Why did this happen? This 10-minute video from CNBC explores the reasons for Tesco’s failure in the U.S. There are many lessons that entrepreneurs and business owners can learn from Tesco’s mistakes.
Evan Carmichael: Warren Buffet’s Top 10 Rules for Success
Evan Carmichael presents the Top 10 Rules for Success of one of the most celebrated and successful people in business. It’s 22 minutes of timeless wisdom from the one and only Warren Buffett.
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Part of our Honest Answers series — straight talk about financing a growing business.
You did everything right. You landed the bigger customer, won the contract, or saw demand climb faster than you expected. So you went to the bank for a line of credit or a term loan to fund the growth — and the bank said no.
It stings, and it doesn’t always make sense.…
The Growth Trap: How Staffing and IT Firms Run Out of Cash by Winning Great Customers
There’s a particular kind of failure that blindsides good companies. It doesn’t come from losing customers, botching a project, or getting undercut on price. It comes from winning — specifically, from landing the exact large, creditworthy, name-brand customer the founder has been chasing for years. The contract closes, everyone celebrates, and four months later the company can’t make payroll.
We call this the growth trap, and it’s one…
How Much Does Invoice Factoring Cost — and How Is My Rate Determined?
It’s the first question almost every business owner asks us, and it’s the right one to ask: what is this actually going to cost me? A lot of factoring companies get vague here. We’d rather just show you the math.
Here’s the short version, and then we’ll break down every piece of it: most of our clients pay an average discount rate of about 4.4% per invoice, and…
