Business Video Roundup: Being Customer Driven, Honing Leadership Skills & More

Posted on 20.July.2018 by Mike Winters | @amcomcap

Case Study - Krispy Kreme DoughnutsToday we’ve got another roundup of inspirational and informative videos designed to help entrepreneurs and small-business owners reach greater levels of success. Brian Tracy discusses how to hone your leadership skills, Hawke Media CEO Erik Huberman talks about the three pillars of marketing, and Sana’s Kitchen CEO Lisa Canning highlights the challenges faced by entrepreneurs who are trying to grow their business while simultaneously raising funds. Plus, learn about Steve Jobs’ customer-driven ethos and how Krispy Kreme almost failed before the company really took off. There are plenty of lessons to learn from these stories.

Brian Tracy: How to Improve Leadership Skills

“Leadership is more who you are than what you do,” Brian Tracy suggests. He also says that all leadership qualities can be learned. In this five-minute video, he offers up four simple steps to get you on your path to becoming a more effective leader.

Steve Jobs: “Be Customer Driven!”

In this 13-minute video from Evan Carmichael, the spotlight is on the late co-founder of Apple Inc., one of the most successful entrepreneurs of all time. One of the keys to Steve Jobs’ success was a dedication to serving the customer—an ideal that any entrepreneur would do well to emulate.

How a CEO Almost Killed a $Billion Company: A Case Study for Entrepreneurs

In this enlightening case study for entrepreneurs, Biz Doc’s Thomas N. Ellsworth looks into the storied history of Krispy Kreme. The famous sugary-sweets company has had its trials and tribulations, but eventually recovered and scored a $1.35 billion acquisition.

Erik Huberman: The 3 Pillars of Marketing

In this quick two-minute video, the founder and CEO of Hawke Media discusses the three pillars of marketing (awareness, nurturing, and trust) and why each are necessary for an effective marketing campaign.

CEO Lisa Canning on Accelerating Your Business While Raising Funds

Lisa Canning, founder and CEO of Sana’s Kitchen, talks about the unique challenges facing entrepreneurs who are trying to grow their business while fundraising.

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