Business Video Roundup: Advice on Company Culture, Marketing & Getting More Clients
What if you ignore company culture as a business owner? How do you adapt to changes in the marketing landscape with the rise of the internet and social media? These are a few of the questions tackled in this week’s roundup of great videos for entrepreneurs and small-business owners. Also on deck: Marie Forleo hosts an illuminating call-in show, Rich Dad Poor Dad author Robert Kiyosaki reveals five secrets to being a successful entrepreneur, and several business leaders share their best marketing lessons.
Robert Kiyosaki: 5 Secrets to Being a Successful Entrepreneur
Evan Carmichael presents this 14-minute video featuring Rich Dad Poor Dad author Robert Kiyosaki’s sage advice for succeeding in business. You’ve probably heard some of these before, but if you need a little motivation, press play.
Marie Forleo: Want More Clients? Will Your Passion Project Make Money?
In this 40-minute MarieTV call-in show, Marie Forleo answers a range of questions from entrepreneurs in need of a little guidance. She gives advice on how to land your dream clients and evaluate the potential of your passion projects, while discussing the importance of honoring your values in business even if it means turning down great opportunities.
Stanford GSB: Why Leaders Shouldn’t Ignore Company Culture
“Culture just exists whether you want it or not,” says Amir Goldberg, Associate Professor of Organizational Behavior at Stanford Graduate School of Business. “If you don’t manage it properly you might create negative and counterproductive cultures that don’t really emphasize the things that are going to serve your organization.”
Gary Vaynerchuk: How to Adapt to Changes in Marketing
Do you still struggle with the internet and social media when it comes to marketing your business and the old ways aren’t generating the same kind of returns they used to? You’re not alone. This 15-minute video from Gary Vaynerchuk might help.
Entrepreneur: 7 Mind-Blowing Marketing Lessons by Top Entrepreneurs
In this seven-minute video, a variety of successful entrepreneurs and business leaders share some of the best marketing lessons they’ve learned over the years. Those dishing out advice include Nathan Latka (Heyo Founder), Daisy Jing (Banish CEO), Landon Ray (ONTRAPORT CEO), Timo Rein (Pipedrive Co-Founder), and Stephan Aarstol (Tower Paddle Boards CEO).
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The Bank Said No. Your Growth Doesn’t Have to Wait.
Part of our Honest Answers series — straight talk about financing a growing business.
You did everything right. You landed the bigger customer, won the contract, or saw demand climb faster than you expected. So you went to the bank for a line of credit or a term loan to fund the growth — and the bank said no.
It stings, and it doesn’t always make sense.…
The Growth Trap: How Staffing and IT Firms Run Out of Cash by Winning Great Customers
There’s a particular kind of failure that blindsides good companies. It doesn’t come from losing customers, botching a project, or getting undercut on price. It comes from winning — specifically, from landing the exact large, creditworthy, name-brand customer the founder has been chasing for years. The contract closes, everyone celebrates, and four months later the company can’t make payroll.
We call this the growth trap, and it’s one…
How Much Does Invoice Factoring Cost — and How Is My Rate Determined?
It’s the first question almost every business owner asks us, and it’s the right one to ask: what is this actually going to cost me? A lot of factoring companies get vague here. We’d rather just show you the math.
Here’s the short version, and then we’ll break down every piece of it: most of our clients pay an average discount rate of about 4.4% per invoice, and…
