Business Video Roundup: 2021 Marketing Strategies, the Benefits of Slow, Steady Growth & More

Posted on 18.December.2020 by Mike Winters | @amcomcap

Young man using digital tablet to study marketing strategy

Image: Rido81 / Envato Elements

In this week’s roundup of great videos for entrepreneurs and business owners, Shark Tank’s Daymond John explains how slow, steady growth is often the best course, Gary Vaynerchuk talks about the importance of content creation to any 2021 marketing strategy, and Sesame Workshop COO Steve Youngwood discusses leadership and stewarding an iconic brand. Plus, Steve Forbes points out a looming business tax hike that could spell trouble for small breweries, while Fast Company writer Pavithra Mohan offers up some leadership techniques that will help you communicate more clearly and build trust.

Shark Tank’s Daymond John: How Slow, Steady Growth Can Be a Business Advantage

In this 35-minute discussion with Daymond John from the 2020 Inc. 5000 Vision Conference, the Shark Tank star and serial entrepreneur talks about why it’s often beneficial for a business to take small, measured steps while growing instead of big leaps. He also explains why you should always be thinking about upselling current customers.

GaryVee: Top 2021 Marketing Strategies to Get Your Business the Most Attention

In this lively 51-minute group video chat session, Gary Vaynerchuk explains why content creation should be an integral part of every business’s marketing strategy moving forward. As he says, “More content means more exposure on these platforms, more exposure leads to more awareness about your brand or product, and more awareness ultimately leads to more sales.”

Stanford GSB: View from the “Street” with Sesame Workshop COO Steve Youngwood

Steve Youngwood is the new Chief Operating Officer of Sesame Workshop, the nonprofit organization behind several education programs for children—chief among them, Sesame Street. In this conversation with Stanford GSB’s Sheila Dharmarajan, he tells his story, touching on lessons in leadership, moving an iconic brand forward, and other business topics.

Forbes: This Tax Hike Could Put Small Breweries Out of Business

Steve Forbes talks about a potential tax hike that could hit some small businesses pretty hard—particularly small breweries.

Fast Company: 4 Leadership Techniques That Build Trust

In this quick three-minute video, Fast Company writer Pavithra Mohan offers up four techniques that will help you improve communication and build trust as a leader.

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