Business Video Roundup: 2021 Marketing Strategies, the Benefits of Slow, Steady Growth & More
In this week’s roundup of great videos for entrepreneurs and business owners, Shark Tank’s Daymond John explains how slow, steady growth is often the best course, Gary Vaynerchuk talks about the importance of content creation to any 2021 marketing strategy, and Sesame Workshop COO Steve Youngwood discusses leadership and stewarding an iconic brand. Plus, Steve Forbes points out a looming business tax hike that could spell trouble for small breweries, while Fast Company writer Pavithra Mohan offers up some leadership techniques that will help you communicate more clearly and build trust.
Shark Tank’s Daymond John: How Slow, Steady Growth Can Be a Business Advantage
In this 35-minute discussion with Daymond John from the 2020 Inc. 5000 Vision Conference, the Shark Tank star and serial entrepreneur talks about why it’s often beneficial for a business to take small, measured steps while growing instead of big leaps. He also explains why you should always be thinking about upselling current customers.
GaryVee: Top 2021 Marketing Strategies to Get Your Business the Most Attention
In this lively 51-minute group video chat session, Gary Vaynerchuk explains why content creation should be an integral part of every business’s marketing strategy moving forward. As he says, “More content means more exposure on these platforms, more exposure leads to more awareness about your brand or product, and more awareness ultimately leads to more sales.”
Stanford GSB: View from the “Street” with Sesame Workshop COO Steve Youngwood
Steve Youngwood is the new Chief Operating Officer of Sesame Workshop, the nonprofit organization behind several education programs for children—chief among them, Sesame Street. In this conversation with Stanford GSB’s Sheila Dharmarajan, he tells his story, touching on lessons in leadership, moving an iconic brand forward, and other business topics.
Forbes: This Tax Hike Could Put Small Breweries Out of Business
Steve Forbes talks about a potential tax hike that could hit some small businesses pretty hard—particularly small breweries.
Fast Company: 4 Leadership Techniques That Build Trust
In this quick three-minute video, Fast Company writer Pavithra Mohan offers up four techniques that will help you improve communication and build trust as a leader.
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The Bank Said No. Your Growth Doesn’t Have to Wait.
Part of our Honest Answers series — straight talk about financing a growing business.
You did everything right. You landed the bigger customer, won the contract, or saw demand climb faster than you expected. So you went to the bank for a line of credit or a term loan to fund the growth — and the bank said no.
It stings, and it doesn’t always make sense.…
The Growth Trap: How Staffing and IT Firms Run Out of Cash by Winning Great Customers
There’s a particular kind of failure that blindsides good companies. It doesn’t come from losing customers, botching a project, or getting undercut on price. It comes from winning — specifically, from landing the exact large, creditworthy, name-brand customer the founder has been chasing for years. The contract closes, everyone celebrates, and four months later the company can’t make payroll.
We call this the growth trap, and it’s one…
How Much Does Invoice Factoring Cost — and How Is My Rate Determined?
It’s the first question almost every business owner asks us, and it’s the right one to ask: what is this actually going to cost me? A lot of factoring companies get vague here. We’d rather just show you the math.
Here’s the short version, and then we’ll break down every piece of it: most of our clients pay an average discount rate of about 4.4% per invoice, and…
