Business Video Roundup: Community Building, Brand Loyalty & Business with Family
In this week’s roundup of great videos for entrepreneurs and business owners, Gary Vaynerchuk talks to marketing execs about community-building in the social-media age, Soom Foods CEO Amy Zitelman discusses running a business with family, and Velvet Taco CEO Clay Dover dishes on building brand loyalty with LTOs (limited time offers). Plus, CNBC digs into how companies are capitalizing on America’s love of summer, while Inc. offers up a timely reminder of three important keys to success.
Gary Vee: Marketing for the Now Episode 34
In the latest episode of Marketing for the Now, Gary Vaynerchuk asks several business and marketing heavyweights about community building in the age of social media. How do you do it? What companies are doing it right? Sharing their thoughts on the topic are Alison Lewis (Kimberly-Clark), Patricia Corsi (Bayer), Vinay Shanani (Lexus/Toyota), Billy Lagor (Constellation Brands), Craig Brommers (American Eagle), and Samantha Saperstein (JPMorgan Chase).
Forbes: Soom Foods CEO on Tahini and Building a Business with Family
Forbes deputy editor Kristin Stoller sits down with Soom Foods CEO Amy Zitelman to find out the story behind the U.S.’s leading supplier of premium tahini to consumers and restaurants. Zitelman talks about why she started the company with her two sisters, the ins and outs of running a business with family, and how they are working towards a sustainable future.
Restaurant Influencers: Clay Dover of Velvet Taco on Building Brand Loyalty with LTOs
Restaurant Influencers shines the spotlight on Velvet Taco CEO Clay Dover, who reveals how the promise of innovation, limited-time offers (LTOs), and building close customer relations have helped guide his business to great success. “Part of the innovation promise is that we’ll always try different things,” he says. That includes a peanut butter and fried banana taco in tribute to Elvis Presley.
CNBC: Why Summer Means Big Bucks for Companies
Is your business cashing in on summer? Could it be? This 42-minute doc from CNBC explores how some companies are capitalizing on America’s love of summer, swimming pools, boating, and outdoor leisure time as the sun blazes and the weather heats up.
Inc.: Want to Be Successful? Try These 3 Things
Late MIT professor Patrick Winston famously said, “Your success in life will be determined largely by your ability to speak, your ability to write, and the quality of your ideas, in that order.” This short video offers up some quick tips on those three essentials.
READ MORE FROM AMERICAN COMMERCIAL CAPITAL
How Factoring Works for a Small Hot Shot Trucking Company
Hot shot hauling is one of the fastest ways to put a truck to work, but it comes with a built-in cash flow trap: you pay for fuel, insurance, and your truck note in real time, while brokers and shippers pay you on their schedule. Invoice factoring closes that gap. Here is exactly how the process works for a small hot shot operation.
The Cash Flow Problem Every Hot…Can Factoring Help Me Make Payroll on Time?
Yes. If making payroll is the specific worry that brought you here, invoice factoring is one of the fastest, most reliable ways to solve it. Factoring converts your unpaid invoices into cash within about a day, so you can make payroll on time no matter how slowly your customers pay.
For a lot of business owners, “can I cover payroll this week?” is the single most stressful question…
How Does Invoice Factoring Affect My Business Credit?
This is a thoughtful question, especially if you’re trying to build your business credit carefully. The short answer is that factoring is generally gentle on your credit profile — and in some ways can help it — but there are a few nuances worth understanding.
Start with the most important point: factoring is not a loan, so it doesn’t add debt to your business credit profile the way…
