Business Video Roundup: Identifying Your Customer, Growth Strategies & Strong Leadership
How do you become a leader who inspires others to follow? That’s the question that kicks off this week’s roundup of great videos for entrepreneurs and business owners, courtesy of Evan Carmichael and bestselling author Simon Sinek. Then we have two big hour-long videos from Gary Vaynerchuk—the latest episode of #AskGaryVee with new Shark Tank investor Matt Higgins and an eye-opening consultation for small businesses and personal brands that Vaynerchuk conducted last week. Rounding things out, AppSumo president Ayman Al-Abdullah reveals some terrific growth strategies to attract new customers and Top Hat CEO Mike Silagadze discusses identifying your customer as one of the very first steps towards turning your business into a success.
Simon Sinek: How to Be a Leader Everyone Wants to Follow
In this quick five-minute video, Evan Carmichael hands the mic over to author and organizational consultant Simon Sinek, who has some excellent advice for becoming a leader that everyone will want to follow. Start today.
#AskGaryVee: Matt Higgins on Being a Shark Tank Investor & the Challenges of Scaling a Business
In the latest episode of #AskGaryVee, Gary Vaynerchuk welcomes business partner and newest Shark Tank investor Matt Higgins to chat with him about all things business. Among the questions covered: What do you look for when funding a company?
Gary Vaynerchuk: 63-Minute Consultation for Small Businesses and Personal Brands
This is something special: an hour-long fly-on-the-wall view of Gary Vaynerchuk’s one-day business consultation for small businesses and personal brands that took place on October 12. Lots of great advice here.
Ayman Al-Abdullah: Killer Growth Strategies to Attract a Surge of New Customers
Eric Siu, the CEO of Single Grain, talks with Ayman Al-Abdullah, AppSumo president, about his inspirational business story. They also dive into effective growth strategies for attracting new customers in this 13-minute video.
Identifying Your Customer: How Top Hat Turned Their Digital Education Startup Into a Success
How did Top Hat grow into a highly successful educational platform? It starts with one simple but often all-too-elusive task: identifying your customer. Without that, you’re just lost at sea. Everything evolves from there.
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Can Factoring Help Me Make Payroll on Time?
Yes. If making payroll is the specific worry that brought you here, invoice factoring is one of the fastest, most reliable ways to solve it. Factoring converts your unpaid invoices into cash within about a day, so you can make payroll on time no matter how slowly your customers pay.
For a lot of business owners, “can I cover payroll this week?” is the single most stressful question…
How Does Invoice Factoring Affect My Business Credit?
This is a thoughtful question, especially if you’re trying to build your business credit carefully. The short answer is that factoring is generally gentle on your credit profile — and in some ways can help it — but there are a few nuances worth understanding.
Start with the most important point: factoring is not a loan, so it doesn’t add debt to your business credit profile the way…
What Type of Invoices Can Be Factored?
Not every invoice qualifies, so it’s worth knowing what makes one factorable before you count on it. The good news is that the rules are sensible, and most standard B2B invoices fit just fine.
At the most basic level, a factorable invoice is one that is owed by another business (or a government entity) for goods or services you’ve already delivered. A few characteristics define a clean, fundable…
