Business Video Roundup: Community Building, Brand Loyalty & Business with Family
In this week’s roundup of great videos for entrepreneurs and business owners, Gary Vaynerchuk talks to marketing execs about community-building in the social-media age, Soom Foods CEO Amy Zitelman discusses running a business with family, and Velvet Taco CEO Clay Dover dishes on building brand loyalty with LTOs (limited time offers). Plus, CNBC digs into how companies are capitalizing on America’s love of summer, while Inc. offers up a timely reminder of three important keys to success.
Gary Vee: Marketing for the Now Episode 34
In the latest episode of Marketing for the Now, Gary Vaynerchuk asks several business and marketing heavyweights about community building in the age of social media. How do you do it? What companies are doing it right? Sharing their thoughts on the topic are Alison Lewis (Kimberly-Clark), Patricia Corsi (Bayer), Vinay Shanani (Lexus/Toyota), Billy Lagor (Constellation Brands), Craig Brommers (American Eagle), and Samantha Saperstein (JPMorgan Chase).
Forbes: Soom Foods CEO on Tahini and Building a Business with Family
Forbes deputy editor Kristin Stoller sits down with Soom Foods CEO Amy Zitelman to find out the story behind the U.S.’s leading supplier of premium tahini to consumers and restaurants. Zitelman talks about why she started the company with her two sisters, the ins and outs of running a business with family, and how they are working towards a sustainable future.
Restaurant Influencers: Clay Dover of Velvet Taco on Building Brand Loyalty with LTOs
Restaurant Influencers shines the spotlight on Velvet Taco CEO Clay Dover, who reveals how the promise of innovation, limited-time offers (LTOs), and building close customer relations have helped guide his business to great success. “Part of the innovation promise is that we’ll always try different things,” he says. That includes a peanut butter and fried banana taco in tribute to Elvis Presley.
CNBC: Why Summer Means Big Bucks for Companies
Is your business cashing in on summer? Could it be? This 42-minute doc from CNBC explores how some companies are capitalizing on America’s love of summer, swimming pools, boating, and outdoor leisure time as the sun blazes and the weather heats up.
Inc.: Want to Be Successful? Try These 3 Things
Late MIT professor Patrick Winston famously said, “Your success in life will be determined largely by your ability to speak, your ability to write, and the quality of your ideas, in that order.” This short video offers up some quick tips on those three essentials.
READ MORE FROM AMERICAN COMMERCIAL CAPITAL
The Bank Said No. Your Growth Doesn’t Have to Wait.
Part of our Honest Answers series — straight talk about financing a growing business.
You did everything right. You landed the bigger customer, won the contract, or saw demand climb faster than you expected. So you went to the bank for a line of credit or a term loan to fund the growth — and the bank said no.
It stings, and it doesn’t always make sense.…
The Growth Trap: How Staffing and IT Firms Run Out of Cash by Winning Great Customers
There’s a particular kind of failure that blindsides good companies. It doesn’t come from losing customers, botching a project, or getting undercut on price. It comes from winning — specifically, from landing the exact large, creditworthy, name-brand customer the founder has been chasing for years. The contract closes, everyone celebrates, and four months later the company can’t make payroll.
We call this the growth trap, and it’s one…
How Much Does Invoice Factoring Cost — and How Is My Rate Determined?
It’s the first question almost every business owner asks us, and it’s the right one to ask: what is this actually going to cost me? A lot of factoring companies get vague here. We’d rather just show you the math.
Here’s the short version, and then we’ll break down every piece of it: most of our clients pay an average discount rate of about 4.4% per invoice, and…
