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Business Video Roundup: Building a Brand, Mastering Social Media & Office Redesign

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In this week’s roundup of great videos for entrepreneurs and business owners, Gary Vaynerchuk schools up-and-coming entrepreneurs on how to build a successful brand in 2022, Emmy-nominated creative director Tristan Graham reveals the process of creating one of his biggest advertising campaigns, and Duce Raymond of Sweet Baby Ray’s BBQ talks about how his company used social media to increase their reach. Plus, Business Insider reveals how the Chouara Tannery in Morocco has managed to keep things going since the 11th century, while CNBC looks at how some tech companies are redesigning offices to lure workers back.

GaryVee: How to Build a Successful Brand in 2022 (4ADs Consultation)

In this 4Ds session, Gary Vaynerchuk argues that the world’s most successful companies focus on brand, not sales. Over 48 minutes, he dishes out advice to many up-and-coming CEOs and entrepreneurs, getting into the nitty-gritty of growing a business in today’s world. If you want to know the difference between branding and sales, it’s time to dive right in.

How a Throwaway Joke Became an Award-Winning Ad Campaign

When brainstorming a new advertising campaign, Emmy-nominated creative director Tristan Graham says the first thing he does is figure out the problem the ad is trying to solve. In this seven-minute interview, he discusses the process that led to one of his most successful campaigns, starting with an offhand joke that he made to a client during a meeting.

Duce Raymond of Sweet Baby Ray’s BBQ on Using Social Media Like a Boss

In the latest episode of Restaurant Influencers, Duce Raymond of Sweet Baby Ray’s BBQ reveals the secrets of using social media to reinforce your brand, gain positive attention, and (if you’re lucky) go viral.

How the World’s Oldest Tannery Stayed in Business for 1,000 Years

This fascinating episode of Business Insider’s Still Standing series focuses on the Chouara Tannery in Morocco, which has been turning animal hides into leather for over 1,000 years. Despite health concerns regarding the harsh chemicals used in the process, the tannery is still going strong using the same methods since its inception.

CNBC: How Tech Companies Are Redesigning Offices to Lure Workers Back

Quick look into how some tech companies are redesigning offices to help lure employees back to the workplace—featuring the work of Clive Wilkinson, who designed the Googleplex. Could your office use a redesign to get employees back on-site?

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