Business Video Roundup: Strategic Uncertainty, Savvy Marketing & Popeyes’ Chicken Sandwich
In this week’s roundup of great videos for entrepreneurs and business owners, Marie Forleo asks Seth Godin about his unique approach to market positioning, Columbia Business School professor Angela Lee presents a framework for business planning in uncertain times, and Gary Vaynerchuk talks with 12 business heavyweights in a massive two-hour episode of Marketing for the Now. Plus, CNBC explores how Popeyes’ savvy marketing for their chicken sandwich changed the fast-food landscape, while the latest episode of Entrepreneur Elevator Pitch rounds up another group of business owners vying for a chance at life-changing funding.
GaryVee: Marketing for the Now Episode 14 with Gary Vaynerchuk
In this mammoth two-hour episode of Marketing for the Now, Gary Vaynerchuk hosts 12 ten-minute conversations with business heavyweights like iHeartRadio CEO Bob Pittman, Shark Tank star Kevin O’Leary, LinkedIn VP of Marketing Solutions Jia Hyun, MasterCard CCO and CMO Raja Rajamannar, and Sonic Drive-In SVP and CMO Lori Abou Habib. It will take a good chunk out of your day, but it’s filled with excellent advice and thoughts about business and marketing in today’s world.
Marie Forleo: Seth Godin’s Approach to Market Positioning Is Genius
Here’s a little nugget of wisdom about marketing positioning from author, entrepreneur, and former dot-com business exec Seth Godin. Speaking to Marie Forleo, he reveals why he doesn’t believe in authenticity and why the traditional idea of business differentiation is a dead end.
Columbia Business School: Responding to Strategic Uncertainty
In this 30-minute webinar, Columbia Business School professor Angela Lee discusses how to build a strategic plan when facing widespread uncertainty. She delivers a framework and toolbox designed to help you be proactive rather than reactive.
CNBC: How Popeyes’ Chicken Sandwich Changed Fast Food
Was it savvy marketing or pure dumb luck? CNBC looks at the surprise juggernaut success of the Popeyes chicken sandwich in 2019, which started with an innocuous, playful feud between Popeyes and several competitors on Twitter. Is there something other business owners can learn from Popeyes’ marketing success story? You betcha.
Entrepreneur Elevator Pitch: How Does It Feel to Make a Million-Dollar Deal?
The latest episode of Entrepreneur Elevator Pitch features businesses in the esports, cannabis, and clothing industries, all minority-owned, all vying for a shot at funding. It’s both entertaining and enlightening.
READ MORE FROM AMERICAN COMMERCIAL CAPITAL
How Invoice Factoring Boosts Profits by Accelerating Cash Flow — and Unlocking Vendor Discounts
If your business sells on terms — Net 30, Net 60, even Net 90 — you already know the math doesn’t always work in your favor. You deliver the work, send the invoice, and then wait. Meanwhile, payroll is due Friday, your supplier wants payment, and that 2% early-pay discount your vendor offered? It quietly expires while your customer’s check sits in someone’s approval queue.
This is the cash flow…
How Fast Can I Get Cash From Invoice Factoring?
When payroll is Friday and your biggest customer is on net-60 terms, “how fast” isn’t a curious question — it’s the only question. The honest answer for invoice factoring is that most established clients see funds in their bank account within 24 hours of submitting an invoice. First-time funding takes longer because of one-time setup work, but once you’re approved and onboarded, the cycle becomes fast and predictable.
Here’s a…
The Underrated Power of Available Cash Flow
Profit gets the headlines. Revenue growth gets the press releases. But ask any business owner who has watched a thriving company stumble into insolvency, and they will tell you the same thing: cash flow is what keeps the lights on.
Available cash flow—the money a business can actually access and deploy at any given moment—is the lifeblood of operations. It is also one of the most misunderstood metrics in business.…
