Business Video Roundup: Grow Your Sales, Cultivate a Profitable Business & More
In this week’s roundup of great videos for entrepreneurs and business owners, Gary Vaynerchuk reveals the key to growing your sales when you don’t have a big marketing budget (or any budget!), Evan Carmichael highlights seven sales techniques to increase your conversions, and Whole Foods CEO Jason Buechel talks about the challenges of following in the footsteps of a visionary leader. Plus, restaurant consultant Chip Klose discusses how to use “The Marketing Triangle” to build a profitable business, while Stax Payments co-founder Suneera Madhani offers insights and advice on succeeding as a female leader in America today.
GaryVee: How to Grow Your E-Commerce Sales in 2024
Gary Vaynerchuk gives smart advice to some Babson College students seeking to increase sales for their e-commerce business without much of a marketing budget. “When you don’t have unlimited money—or any money—and you are trying to sell,” he says, “the number one thing on earth is organic social media at scale because it’s free.”
Evan Carmichael: 7 Sales Techniques to Sell Anything to Anyone
One hour, seven proven tips to help maximize your sales of just about anything.
Whole Foods CEO Jason Buechel on Following a Visionary Leader
Jason Buechel became CEO of Whole Foods in 2022, following on the heels of co-founder John Mackey, who led the company since its inception for more than 40 years. Harvard Business Review’s Adi Ignatius talks with Buechel about the challenges of following in such massive footsteps, detailing how he went about maintaining the company’s core values while remaining true to himself.
Restaurant Coach Chip Klose on How to Mastermind a Profitable Business
Restaurant Influencers host Shawn Walchef interviews Chip Klose, author of the new book The Restaurant Marketing Mindset. As a restaurant consultant, Klose aims to help clients build successful businesses the smart way, using “The Marketing Triangle” to 1) attract new customers, 2) keep them coming back, and 3) turn them into cheerleaders who get that word-of-mouth growing. “You’ve got to build a profitable business,” he says. “And profit is not a dirty word.”
How Stax Payments Co-Founder Suneera Madhani Leads Without Losing Herself
Stax Payments co-founder Suneera Madhani and Both/And author Huma Abedin discuss what it means to be a female leader in America today, offering insights and strategies about leading without losing sight of your core values and ethics.
READ MORE FROM AMERICAN COMMERCIAL CAPITAL
What Questions Should I Ask a Factoring Company?
Walking into the conversation with the right questions puts you in control and quickly separates the straight-shooters from the slippery ones. Here’s a practical checklist to bring with you. A good factor will answer all of these clearly and without hedging.
On cost and fees What is your factoring fee, and exactly how is it structured — flat, or does it increase the longer an invoice is unpaid? What…What Are Hidden Fees I Should Watch Out For?
This is exactly the right thing to be suspicious about, because the difference between a fair factoring deal and a frustrating one often lives in the fine print. A reputable factor is transparent; your job is to make sure you’re working with one. Here’s what to look for so nothing catches you off guard.
Ask about each of these specifically, even if the factor doesn’t bring them up:
…Is There a Minimum Revenue Requirement for Factoring?
If you’re a small operation worried that you’re “too small” to be taken seriously, take a breath — factoring is one of the most accessible forms of business funding out there, and many factors specifically serve small companies.
The honest answer is that requirements vary by company. Some large factors prefer sizable clients and set monthly minimums that can feel out of reach for a small business. But…
