Business Video Roundup: 6 Must-See YouTube Videos for Entrepreneurs (July 29, 2016)

Posted on 29.Jul.2016 by Mike Winters | @amcomcap

Columbia Business SchoolThis week's video roundup focuses on sales and authenticity—with tips on what you should never do when trying to close a sale, understanding authenticity in the context of selling, and how to create an authentic marketing strategy for your brand or business. Plus, a distinguished panel of business execs talk about how to connect to the next generation of consumers (Generation Z!), Apartment Therapy shows you how to improve your home office, and Evan Carmichael and Stephen Kelly attempt to answer that eternal question: Should you risk your life savings on your business?

6 Things Sales Professionals Should Never Do

"Sales success is 80 percent attitude and only 20 percent aptitude," Brian Tracy says. In this six-minute video, Tracy discusses six common mistakes that you should try your best to avoid when trying to close a sale. Sage advice that could greatly increase your sales in no time.

Understanding Authenticity in the Context of Selling

While the concept of sales often carries a negative stigma, it doesn't have to. This enlightening 14-minute video from Stanford Graduate School of Business uses concrete examples to show how you can bring authenticity to sales and increase trust—and, in turn, your bottom line.

How to Create an Authentic Marketing Strategy

In this five-minute video, Entrepreneur Network partner Bobby Donahue dives deeper into authenticity by offering tips on creating an authentic marketing strategy.

Should You Risk Your Life Savings?

Should you risk your life savings? It's a question many an entrepreneur or small-business maven has asked themselves, probably many times over. Evan Carmichael and Sage CEO Stephen Kelly answer that question in under five minutes.

Marketing, Entertainment, & Gen Z: Connecting with a New Generation

In this business discussion from the 2016 BRITE conference (hosted by Columbia Business School), a distinguished panel of entertainment and business executives (including those from Toys R Us, Nickelodeon, and Mattel) talk about what companies and brands need to do to connect with the next generation of consumers—Generation Z.

10 DIY Hacks to Improve Your Home Office

Does your home office need a makeover? This three-minute quickie from Forbes and Apartment Therapy shows you how to create a Zen workspace with some easy, affordable tips.

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